To turn South Africa into the Service Capital of the World
SERVICE SA will empower every South African with internet access, whether on a computer or mobile device.
Together we as consumers, businesses and government have an equal responsibility and big stake in the success of this, the biggest empowerment project ever launched in South Africa.
The successful adoption of SERVICE SA will be felt across the nation and position South Africa in the eyes of its people and its visitors as a warm and welcoming service orientated country.
It will encourage all South Africans to be kinder, more compassionate, more tolerant and more considerate in their approach to other people.
It will foster a service culture which will raise the positive profile of South Africa, to the winning nation that we are.